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Instore Display – Concept and Design

GRAPHIC DESIGN

Instore Display – Concept and Design

CLIENT

Villeroy & Boch – Italy 

PROJECT

For the promotion of the pattern named ‘Flowers’ on the Anmut Tableware collection I was asked to develop a concept and a graphic design of an instore display. This display is placed in Villeroy & Boch tableware stores all around Italy.

CONCEPT

Table Jewelry.
The tableware collection ‘Anmut Flowers’ is in my opinion not made for practical reasons but to make your home more beautiful. This tableware is like jewelry for the dining table.
How does ‘Anmut Flowers’ fit on you? The instore display is a visualization of a standing mirror with the flower pattern printed on it (half transparent). By looking in the mirror you can find out if ‘Anmut Flowers’ fits on you.  
Portfolio Colinda van Iperen
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